42.03.01 Advertising and public relations



  • Form and duration of training full-time – 4 years
  • The program is implemented at the Institute of Economics and Finance

Information and communication form the basis of the modern world. Today it is no longer enough to produce high-quality goods and services; it is necessary to competently inform potential consumers, partners, and various target audiences about them. Graduates of this program are specialists in the field of effective communication, they are able to build a communication strategy, effectively interact with the media, create original content, and shape public opinion. Students of the program also receive the necessary knowledge and practical skills in the field of economics, politics, law, psychology, etc., which allows them to successfully work in various fields.

  • Theory and practice of advertising
  • Advertising and public relations technologies
  • Internet technologies in advertising and public relations
  • Basics of media planning
  • Consulting in advertising and public relations
  • Administration of the President of the Russian Federation
  • Federal Assembly of the Russian Federation
  • Government of Moscow
  • JSC "Russian Railways"
  • Communication agency "Redline PR"
  • Communication agency "Fresh Russian Communications"
  • JSC "First Freight Company"
  • PR specialist
  • Head of the press service
  • SMM manager
  • Media manager
  • Copywriter
  • Brand manager
  • Event manager
  • Ministry of Transport of the Russian Federation
  • Ministry of Internal Affairs of the Russian Federation
  • Federal Bailiff Service of the Russian Federation
  • All-Russian public organization "Association of mini-football of Russia"